High-Quality Mortgage Leads

Qualified, reliable second mortgage & refinance leads for Canadian mortgage brokers
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Sample Lead Notifications
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We generate more than 4,000 leads per month across Canada

  • image description Exclusive Leads

    Your leads are 100% exclusive to you, giving you better contact & closing rates

  • image description Qualified Leads

    We only send you motivated homeowners who qualify for refinancing or 2nd mortgage

  • image description Real-Time Delivery

    Leads are delivered in real-time, the moment they fill out our form

  • image description Phone & Email Validation

    We use software to verify the phone and email address of every lead submission

  • image description Reliable Volume

    We hit our customers' daily lead caps more than 95% of the time

  • image description Geographic Targeting

    Targeting is available by province or province grouping (ex: ON, AB, SK)

What makes us different

Qualified debt consolidation leads delivered to your inbox or CRM

We specialize in debt consolidation leads. If you’ve used other mortgage lead providers, you’ve likely run into tire kickers—people just rate shopping or thinking about tapping home equity for renovations, with no urgency to act.

By contrast, our advertising is focussed solely on homeowners struggling with debt who need an immediate solution. This results in more motivated leads that convert better to 2nd mortgage and refinance clients.

Get leads

Our Leads

  • Are homeowners struggling with debt.
  • Have a minimum of $20,000 in unsecured debt.
  • Have an LTV of 75% or lower after debt and secured loans.
  • Are within your targeted geographic region.
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Sample Lead Data Sheet
The lead data we collect

We gather more data to maximize your closing rates

We gather 20+ fields of information to build an extensive profile on each debtor, including the landing page where the form was filled out. You’ll also receive a TrustedForm certification link with each lead so you can rest assured all your leads are valid.

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How we optimize our advertising

We use proprietary software to optimize lead quality

Not all ads and traffic sources deliver the same lead quality. That’s why we built our own proprietary software to track every creative all the way through to conversion.

By using unique tracking codes in combination with your disposition reports, we’re able to identify which ads drive paying customers. We cut the low performers, scale the winners, and continuously improve lead quality over time.

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Lead Quality by Lead Source
Ringo So

Working with Allan and the team at DebtLeads has been a great experience. They’re knowledgeable, professional, and bring a solid understanding of lead generation, marketing, and technology...Their team is reliable, easy to work with, and consistently delivers value. If you’re looking for a lead generation partner you can trust, we strongly recommend DebtLeads.

Ringo So, 360Lending
Teresa

We have been working with Debt Leads for over 10 years. That should say something, as they continue to be our number one lead provider!

Teresa, The Mortgage Centre
Artem Avvakoumov

Just wanted to give you a quick update - I closed 3 of the 18 leads I have received so far, so I'm very pleased with the results. I want to repeat my initial order, and have sent you the $791 via email transfer. You should be receiving it soon.

Artem Avvakoumov, York Credit Services
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    We’re Old School

    We've been generating debt leads in Canada since 2011

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    1,000,000 Leads

    We've sold nearly one million quality leads to date

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    Free Integration

    We can provide free integration to the CRM of your choice

Is there a month to month contract I need to sign?

Nope. You are not held into any ongoing contracts. You can come and go as you please.

Are my leads sold to anyone else?

Leads are sold as exclusive. That means that yours is the only company to receive each lead; they are not shared with other buyers.

Can I set a daily lead cap?

Yes, you can set your maximum daily lead limit to whatever you like. Though we don't guarantee we'll hit your cap every day, we usually do.

How are leads delivered?

Leads are delivered to you in real-time when they are generated. You can choose between email, text message, csv and/or free integration to the CRM of your choice. You will also be given access to our online portal where you can access all your leads at once, fund your account, request refunds, change lead statuses, make notes, etc.

What are my options for geographic targeting?

You can target nationally, by province or a group of provinces (Ontario, Alberta and Manitoba, for example).

How do you generate your leads?

We generate all of our leads via media buys through the major advertising networks including Facebook, YouTube, Snapchat, TikTok and the Google Display Network. Our leads are generated on websites which we own, so we always know where our data has been. We don't broker leads.

What is your return policy?

We issue lead refunds for the following reasons: 1. Obviously bogus data; 2. Disconnected phone number; 3. Duplicate of a lead we've provided within the last 30 days; 4. Outside of requested region. Refunds must be requested within 7 days of receiving a lead.

Are your forms CASL Compliant?

Yes, we obtain all the necessary consent for you to text, call and email all our leads using an open checkbox on our forms.

What days and times will I receive leads?

Leads are delivered Monday to Friday unless requested otherwise. We strive to deliver most of our leads during regular business hours though some may come in outside of business hours.

What conversion rate should I expect?

Your conversion rate is highly dependent on the efficiency of your sales process, including the speed at which you contact leads and number of contact attempts you make. Most of our clients report a 7-8% conversion rate.

Find out more about our mortgage leads

More Info